London, UK (PRWEB) October 21, 2011
Newly formed DV Signage Europe put themselves centre stage at the Viscom Retail Marketing Expo in Germany, with the launch of their latest retail digital merchandising concept – POPSTYLE.
POPSTYLE is an all-in-one, LCD-based digital merchandising solution created specifically for the Point Of Purchase (POP) industry – where the ability to engage consumers and drive sales in-store with animation and video is starting a revolution in retail fixture design.
POPSTYLE is uniquely lightweight and slimline, combining the very best in display technology with the very best in media player technology, in a simple cost-effective drop-in moulded chassis. With no internal moving parts and non-Windows architecture, POPSTYLE offers lower cost and more reliable digital video presentation than any traditional DVD or PC-based alternatives.
Unlike an off-the-shelf picture frame, POPSTYLE is designed for 24/7 retail use. The 15 LCD display has been selected for optimum visibility in retail environments, with high brightness and extra wide viewing angle. There are no buttons to press and no set up required, video content fires up immediately when powered and the ultra-reliable solid state ViewStream media player guarantees 100,000 hours of quality, trouble-free playback.
For interactive and more complex kiosk solutions, the POPSTYLE products are offered with optional touch screens and other engagement devices (such as motion sensors, barcode readers, buttons and anti-theft cradles). All interactive selections are automatically recorded internally within the media player and can be collected for market feedback and field reporting.
“The response to POPSTYLE has been phenomenal, commented Florian Goebel, Managing Director of DV Signage Europe at Viscom, Brands and retailers definitely want video in their stores and at the point of sale, but have struggled to find good quality, reliable systems at the right price point. POPSTYLE ticks all those boxes and then throws in interactivity too..!
The POPSTYLE enclosure is fully pre-configured and ready to be installed into any custom retail furniture, FSDU or shelf-edge promotional scheme. New video content is updated by simply inserting a USB stick and media is created and scheduled using DV Signages free DV-StudioLite playlist software.
With over 150,000 digital merchandising systems in the field, DV Signage is a proven supplier of retail media technology Its ViewStream and VideoFlyer products have been widely used in point of sale projects for high profile clients such as Proctor&Gamble, Nokia, LOreal, TAG Heuer, Hugo Boss, Unilever, Coca Cola, Philip Morris, Hasbro & Bosch.
For more information see: http://www.dvsignage.com/products/popstyle-home
About DV Signage
Established in 2011 out of Digital View Group (http://www.digitalview.com), DV Signage is a specialist provider of retail merchandizing and digital signage solutions.
