Phoenix, AZ (PRWEB) January 6, 2006
CorePurpose Publishing today announced the release of Electronics Primer: The Products, The Markets, The Players (Electronics Primer) a new handbook that provides a comprehensive overview of the electronics components that form the building blocks of the global electronics industry.
The book is authored by a collaborative student team from Texas A&M University and edited by Texas A&M faculty member M. Laura Kane-Sellers who also holds the office of Education Foundation Director of the NEDA. As an educator and electronics industry executive, I was dismayed to find that there was no quick reference tool on the market that provided a comprehensive and unbiased overview of the many component products that make up the electronics industry shared Kane-Sellers Having challenged my students to research the various product groups, we soon found that their combined efforts could fill a much needed gap in the libraries of students, educators, engineers and electronics industry executives alike. We took the idea to the executive board at NEDA who recognized the value and invested the support for the creation of this much needed tool.
Publication of Electronics Primer was underwritten by a grant from the NEDA Education Foundation, which is affiliated with the National Electronic Distributors Association (NEDA). Robin Gray Executive Vice President of the NEDA shared at a recent gathering of electronic industry leaders This is a book that every distributor sales person should have a copy of. Electronics Primer has the pertinent information that distributors, manufactures, and their customers need to have on hand. This may well become a bible for our industry.
Leading electronics industry executives are also acknowledging that Electronics Primer fills a gap that has existed in the tools available for employee training. According to Skip Streber, Vice President, Global Semiconductor Supplier Marketing at Arrow Electronics, The Electronics Primer is an incredibly comprehensive yet easy to understand introductory guide to the basics of electronics. This valuable tool is a must read for every new inside and outside sales person. It provides an excellent overview of the vast majority of passive and active electronic components. I would recommend this book to anyone entering the electronics industry! Craig Conrad, Sr. Vice President and Chief Marketing Officer and Strategic Planning Officer for TTI also agreed and shared Ive been in this industry now for over 30 years and have yet to see a practical guide to all of the different technologies in the industry as comprehensive and easy to understand as the Electronic Primer. This book should be the core for training any person joining the electronic industry. I recommend it highly!
Electronics Primer is available for purchase through the National Electronics Distributor Association at http://www.NEDAssoc.org as well as CorePurpose Publishing.
Features and Benefits:
A Comprehensive Industry Overview:
Electronics Primer is a comprehensive non-technical guide to the electronics industry. It offers product descriptions, features and benefits and the life cycle of a wide variety of components: semiconductors, active discrete and passive electromechanical interconnects. The Primer also provides company names, websites, revenue, and market share information.