Freescale Sets Automotive Pace with Emissions Control Technology and Commitment to EcoCAR Challenge : Leading Supplier of Automotive Semiconductors Focuses on Hybrid Engine Control and Advanced Technologies for Emerging Global Markets

AUSTIN, Texas (PRWEB) June 2, 2008

A recent report by Strategy Analytics named Freescale the No. 1 semiconductor supplier to the automotive industry in 2007the 17th year in a row that Freescale has topped the charts in the analyst firm’s annual report.

“Freescale’s acknowledged leadership position in automotive ICs has remained unbroken since 1992the first year that Strategy Analytics began publishing its automotive semiconductor vendor market share report,” said Chris Webber, vice president, global automotive practice, Strategy Analytics. “It’s remarkable that any silicon vendor has sustained such a long tenure of automotive market leadership, given the fierce global competition and the industry’s rigorous requirements for quality and continuous innovation.”

Freescale’s continued market momentum is built on strong relationships with leading automakers in the United States, Europe and Asia. Freescale supplies General Motors with advanced MCU technology for the hybrid drivetrain used in GM’s 2008 Chevrolet Tahoe Hybrid ( and GMC Yukon Hybrid (, the world’s first full-size hybrid SUVs.

In addition, Freescale has announced plans to establish a joint automotive lab with China’s Chery Automobile Co. The two companies aim to co-develop silicon, software and system-level solutions for use in Chery vehicles for Chinese and export markets. China is the world’s second largest automotive market after the United States. According to J.D. Power and Associates, China could overtake the United States as the world’s top automotive market after 2015.

“With more than one billion microcontroller, sensor and analog devices shipped every year, Freescale

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