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GemFinds New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

Newport Beach, CA (PRWEB) February 24, 2011

GemFinds CEO Alex Fetanat today announced the new version of the companys popular online tool, Ring Builder for jewelry retailers and diamond dealers is now available. One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jewelers website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.

This is the first of three ground-breaking bridal jewelry customization tools we are introducing to the trade this year which, in total, will feature well over 100,000 bridal skus, said Alex Fetanat, CEO of GemFind. The Ring Builder tool is at the heart of both the in-store salesmans presentation and the online customers shopping experience. The feedback we have received for GemFinds new version of Ring Builder has been tremendous, concluded Fetanat.

Jewelry retailers will benefit from Ring Builder because it is a flexible web application which can be fully customized for seamless integration into their own website, and which can be linked to their own virtual diamond inventory as well as that of their preferred diamond vendors. Diamond dealers will benefit from Ring Builders ability to allow consumers to design, build and preview their own custom engagement rings easily configurable from the industrys largest online combination of unique settings and loose diamonds. In this new era of vertically integrated web applications, GemFinds new Ring Builder will be a valuable addition to the arsenal of tools that are available to help jewelers strengthen their business relationships with their preferred vendors and with their customers.

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Since 1999, GemFind ( has successfully united global wholesale diamond dealers, gemstone dealers, designers, and jewelry retailers via the Internet. The GemFind Network is a membership organization which offers comprehensive online sales and marketing solutions connecting the virtual inventories and brand messaging of diamond and jewelry vendors to the websites of their authorized retail jewelers. From complete e-commerce and custom designed websites to virtual diamond and jewelry links which are embedded in existing websites, members form their own relationships and utilize GemFind proprietary double permission system to facilitate greater business with each other.

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