Push notification usage surged by more than 1,500% in past year, according to data from Mobile Services Provider Urban Airship
Portland, Oregon (Vocus/PRWEB) March 10, 2011
Urban Airship, provider of a mobile services platform that helps apps retain user engagement and increase profitability, released market data today pointing to sustained and explosive growth in mobile app services, including messaging, transactions and subscriptions. The number of messages sent via push notification on the Urban Airship platform increased by more than 1.5 thousand percent (1,555%) year over year, evidence that users are increasingly opting-in to receive their news, information, social communications, game scores and messages in real-time via their mobile apps. To date, Urban Airship is connected to more than 100 million active devices.
The company also named some of its newest customers, who are integrating the mobile services platform to add push notifications, in-app purchase, subscriptions and reporting capabilities into their apps to increase user engagement and develop revenues from their mobile strategies.
Urban Airship collected and analyzed the following numbers from anonymous data aggregated from the roughly 10 thousand active apps running on its system:
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