Real People Rate Customer Service


Findlay, OH (PRWEB) June 27, 2007

Corporate Research International today released the results of RealPeopleRatings.com, its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Texas Roadhouse, Cicis Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Dicks Sporting Goods and RadioShack earned the highest marks in their categories this quarter.

RealPeopleRatings.com was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 3,074 panelists participated in this quarters survey.

Respondents were asked to rate their perception of each businesss customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

RealPeopleRatings.com is an insightful way to help companies gather customer feedback about their operation, said Michael Mallett, CEO of Corporate Research International. Identifying strengths and areas needing improvement are critical in order to maintain a competitive advantage.

Category Winners:

Fast Food Restaurants

SUBWAY
Chipotle Mexican Grill
Quiznos

Full-service Restaurants

Texas Roundhouse
Olive Garden
Outback Steakhouse

Pizza Restaurants

Cicis Pizza
Papa Murphys Take n Bake Pizza
Papa Johns

Convenience Stores

BP
Shell
The Pantry Inc.

Office Supply Stores

Staples
Office Depot
Kinkos

Department Stores

Nordstrom
Saks Fifth Avenue
Bloomingdales

Shoe Stores

Stride Rite
Shoe Carnival
Payless ShoeSource

Home Improvement Stores

Ace Hardware
True Value
Lowes

Supermarkets

Publix
Kroger
Safeway

Sporting Goods Stores

Dicks Sporting Goods
Foot Locker
Finish Line

Drug Stores

Walgreens
CVS
The Pharm

Electronics Stores

RadioShack
Best Buy
Circuit City

Banks

Credit Unions
Washington Mutual
Wachovia

Hotels

Marriott
Hyatt
Hilton

Airlines

Southwest
JetBlue
American

For a complete list of scores and rankings, contact Keith Chlapaty at 614-224-8114 or kchlapaty(at)paulwerth.com.

Quarterly Survey Methodology

Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.

The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.

About Corporate Research International

Corporate Research International (CRI) specializes in mystery shopping services and interactive customer voice and Web response surveys. The company tracks trends of quality service and appearance, providing information to help businesses retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information visit http://www.corpri.com

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About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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