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Stellar keynotes and 17 major project reviews distinguish the International Scala Conference 2011




Amsterdam, The Netherlands (PRWEB) September 10, 2011

The International Scala Conference (ISC), a leading European digital signage conference, takes place in Noordwijkerhout (near Amsterdam) on 14-15 September 2011. The conference offers a wealth of top industry speakers, presentations on 17 top digital signage installations, and a 1000 sq ft Digital Signage Arena.




The ISC 2011 follows the launch of Scala 5 Release 6, Scalas most comprehensive-ever digital signage Designer, Content Manager and Player Software, offering enhanced video and streaming options, improved HD delivery and increased operating system support. Scalas VP of Research & Development Peter Cherna will present highlights of the latest developments incorporated in Release 6 and offer visitors a preview of “What is yet to come…”. During the event, visitors are offered a full opportunity to evaluate for themselves the many new features of this significant release.

The stellar speaker programme features major movers and shakers in the European digital signage industry, including:


An opening address by Gerard Bucas, CEO of Scala, who will review the latest developments at Scala News and put future market developments and trends into context;
A special keynote by Adrian Cotterill of DailyDOOH, sharing his incomparable experience of the digital signage industry;
Florian Rotberg of OVAB/Invidis presenting the latest business developments and giving an up to date digital signage market overview;
Gwen Coble, Retail Solutions Marketing Manager at HP, keynotes on HPs perspective on the future of digital signage and on HPs product portfolio including insight into product updates;
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