Study shows beliefs about karma influence consumers’ responses to charitable appeals in advertising

When you’re paid to sell things, it doesn’t hurt to be able to stretch the truth or prey on people’s emotions once in a while. Most advertisers probably don’t spend too much time thinking about karma, then, but perhaps they should—at least if they want to get better at their jobs.

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Study shows beliefs about karma influence consumers’ responses to charitable appeals in advertising


About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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