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Why be creative on social media?

There are five motivators for creating novel content online, whether blog posts, shared news stories, images, photos, songs, videos or any of the other digital artifacts users of social media and social networking sites share endlessly. Research just published in the International Journal of Internet Marketing and Advertising suggests that these five factors are: entertainment, self-expression, social-belonging, communication, and social-cognition.

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Why be creative on social media?

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