A trio of researchers at the University of Southern California has uncovered a social-network illusion that might explain why some things become popular in cyberspace while others do not. Kristina Lerman, Xiaoran Yan and Xin-Zeng Wu have written a paper describing the illusion and how it works and have posted it on the preprint server arXiv.
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A social-network illusion that makes things appear more popular than they are
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