Summary of DRTV Agency Atomic Direct Completes Consulting Projects for Consumer Electronics Products
Atomic Direct completed consulting for two consumer electronics products—PLEO robotic baby dinosaur and the Presto email/photo receiver—developing message strategies based on primary consumer research to improve clarity across print, web, and DRTV. PLEO retails for $349 and is sold at major retailers and pleoworld.com. Presto retails for $149.99 and is sold at major retailers and presto.com. Atomic Direct specializes in consumer strategy, infomercials, and DRTV campaigns.
Parts used in the PLEO robotic baby dinosaur:
- PLEO robotic baby dinosaur unit
- Packaging and retail materials
- Manufacturer support materials (manuals, warranty)
Parts used in the Presto electronic email and photo receiver:
- Presto electronic receiver unit
- Packaging and retail materials
- Manufacturer support materials (manuals, warranty)
Portland, OR (PRWEB) September 19, 2008
DRTV agency Atomic Direct has wrapped up consulting projects for two consumer electronics products – the PLEO robotic baby dinosaur (PLEO=Personal Life Enhancing Organism) and Presto, an electronic device that allows you to receive emails and photos without a computer or internet connection.
Atomic conducted message strategy development for both manufacturers which uncovered key opportunity to improve message clarity throughout a wide range of marketing vehicles including print advertising, web, and direct response television. Both projects relied on primary consumer research to develop the foundation for the messages.
“We have had a strong track record in the consumer electronics industry,” explained Atomic President Doug Garnett. “And one exceptionally unique skill we’ve built is discovering innovative message strategies needed to bring consumers to adopt consumer electronics products.”
PLEO is available at Target, Circuit City, Amazon, Wal-Mart or direct from the manufacturer by visiting http://www.pleoworld.com. The robot retails for $ 349. The robot has already generated worldwide media coverage in the Wall Street Journal, Associated Press, Fast Company and others.
Presto from Presto Services Inc. is available at Fry’s, J&R, Amazon.com, Wal-Mart.com, Best Buy.com and others and retails for $ 149.99. Visit http://www.presto.com for more information.
Atomic Direct specializes in brands, consumer strategy, infomercials, and driving sales with television. In addition to Atomic’s message work, we have developed DRTV campaigns for brands like AT&T, AAA, DuPont and Rubbermaid as well as for emerging brands like the Drill Doctor, White’s Electronics, and Kreg Tool. For more information, visit http://www.atomicdirect.com.
Contact:
Jack Rubinger
Media Relations
503-788-7325
jackrubinger(at)comcast.net
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Related Electronic Circuits Press Releases
- What consulting did Atomic Direct provide for PLEO and Presto?
Atomic Direct conducted message strategy development based on primary consumer research to improve message clarity across marketing vehicles. - Did Atomic Direct use consumer research for these projects?
Yes. Both projects relied on primary consumer research to develop the message foundation. - Where can PLEO be purchased?
PLEO is available at Target, Circuit City, Amazon, Wal-Mart, and from the manufacturer at pleoworld.com. - How much does PLEO retail for?
The robot retails for $349. - Where can Presto be purchased?
Presto is available at Fry's, J&R, Amazon.com, Wal-Mart.com, Best Buy.com, and others and via presto.com. - How much does Presto retail for?
Presto retails for $149.99. - What specialties does Atomic Direct have?
Atomic Direct specializes in brands, consumer strategy, infomercials, and driving sales with television. - Has PLEO received media coverage?
Yes. PLEO has generated coverage in the Wall Street Journal, Associated Press, Fast Company, and others.
