Summary of GreatVines Selects GoodData to Power Advanced Analytics
GreatVines selected GoodData to power its beverage sales analytics, integrating licensed sales, depletion data from Nielsen, and CRM information. This solution enables producers and distributors to access market insights without complex Business Intelligence tools, embedding analytics directly into the Force.com-based sales process for evidence-based decision-making.
Parts used in the GreatVines Beverage Selling Solution:
- GoodData Analytics Platform
- Force.com Platform
- Nielsen Data (Licensed Sales & Depletion)
- CRM System
- Dashboards
- Ad Hoc Reporting Tools
San Francisco, CA (PRWEB) June 14, 2011
GreatVines today announced that it has selected GoodData to power the analytics for its innovative beverage selling solution. For GreatVines, dashboards and ad hoc reporting are Powered by GoodData, combining licensed sales and depletion data across multiple distributors from Nielsen with CRM data for key accounts, sales activities, brand activation and visibility. Thanks to GreatVines and GoodData, producers and distributors no longer have to struggle with complex Business Intelligence products to unlock the power of market and channel data.
“Embedding analytics into sales CRM processes is central to our product mission,” said John Collins, CEO of GreatVines. “GoodData immediately impressed us with their scale and flexibility; the fact that it so easily integrated into the Force.com platform was a great bonus.”
GreatVines – built entirely on the Force.com platform – embeds analytics into every step of the sales process, so reps can see historical trends, analyzing data by brand, label, package, territory and more. With analytics across all three tiers, companies can make more evidence-based decisions on sales strategy and trade promotions. Thanks to GoodData, GreatVines customers get:
- How does GreatVines handle data analysis?
GreatVines uses dashboards and ad hoc reporting powered by GoodData. - What data sources are combined in the solution?
The system combines licensed sales and depletion data from Nielsen with CRM data. - Which platform is GreatVines built on?
GreatVines is built entirely on the Force.com platform. - Can users analyze data by specific categories?
Yes, reps can analyze data by brand, label, package, territory, and more. - Does the solution require complex Business Intelligence products?
No, producers and distributors no longer have to struggle with complex Business Intelligence products. - What benefit do customers get from using GoodData?
Customers can make evidence-based decisions on sales strategy and trade promotions. - Is analytics embedded in the sales process?
Yes, analytics are embedded into every step of the sales process.
