Kinaxis Customer, Casio, Extends Use of RapidResponse

Ottawa, Canada (PRWEB) October 10, 2006

Kinaxis Inc., a provider of an on-demand Response Management service, today announced that Casio Computer Company, Ltd., a leading manufacturer of consumer electronics, has chosen to implement RapidResponse at additional divisions upon achieving tremendous value from its initial RapidResponse deployment. Upon the implementations completion, RapidResponse will be used at all of Casios key manufacturing sites within Japan and China.

Casio first selected the Kinaxis solution in response to an urgent, but unmet need for greater operational efficiency and supply chain flexibility in responding to acute demand volatility. Casio uses RapidResponse as a strategic solution for Response Management – enabling real-time collaboration and response to unexpected changes in supply and demand.

Historically, determining the full impact of a change took a small number of highly trained planners several hours using Casios ERP or traditional supply chain planning system. Today, that impact can be understood in seconds in RapidResponse by anyone in manufacturing operations; thus, front-line staff can instantly see the effects of a demand variation, collaborate as widely as desired on the various what-if options available, and quickly act to align supply as a result. Among the many benefits of having established a Response Management competency has been Casios success in shortening lead times and significantly reducing inventory levels.

With proven success within a number of its consumer products divisions Watch products, Calculators, Electronic Musical Instruments, Electronic Dictionaries and Label Printers Casio is now looking to extend its use of RapidResponse to other branches of the company that increasingly face the same pressures to simultaneously respond quicker to change while driving down operating costs. With the addition of the Digital Cameras, Cellular Phones and System Equipment product divisions, the solution will be able to provide even greater visibility within and across the supply chain, thus enhancing its ability to make real-time adjustments with enterprise-wide insight.

RapidResponse has established itself as our solution of choice in helping us solve today’s problems today, says Atsushi Yazawa, Corporate Vice President, General Manager, IT Department, Casio. With RapidResponse, we empower people to effectively respond to ever-present change by giving them the information and tools they need, when they need it, which results in greater operating results and higher customer satisfaction. With our expanded deployment plans, we will be able to further leverage this asset across the global organization.”

There is no other more positive endorsement than a returning customer, says Randy Littleson, vice president, marketing, Kinaxis. Casios objectives and vision around supply chain performance is well-aligned with that of the Kinaxis value proposition. Casio recognizes RapidResponse as a differentiated solution that can complement their existing systems to allow the utmost flexibility in responding effectively and efficiently to constant change.

Deployment will occur during the remainder of fiscal year 2006 through 2007.

About Kinaxis

Kinaxis stands alone in delivering an on-demand Response Management service that drives operations performance management for brand owners and contract manufacturers. RapidResponse extends beyond supply chain planning systems to enable global leaders such as Casio, Coty, Honeywell, Jabil Circuit, Raytheon and Benchmark to access real-time information; quickly collaborate to reach optimal decisions that align with corporate objectives; and rapidly drive effective action when faced with constant changes. For more information, visit the Kinaxis web site at or the companys blog at


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About The Author

Ibrar Ayyub

Ibrar Ayyub is an experienced technical writer with a Master's degree in computer science from BZU Multan University. He has written for various industries, mainly home automation, and engineering. He has a clear and simple writing style and is skilled in using infographics and diagrams. He is a great researcher and is able to present information in a well-organized and logical manner.

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