(Vocus/PRWEB) April 07, 2011
Today, Urban Airship, provider of a mobile services platform that helps developers create more engaging and profitable mobile apps, announces availability of In-App Purchase for Android. This highly anticipated feature set allows developers to offer additional content to users right within the app by offering simple, one-click billing. In-app purchase is core to many app-monetization strategies.
In-App purchase helps apps monetize by adding additional revenue streams for mobile content; developers need not rely on revenue from the initial app download. In fact, the freemium model, in which apps are free for initial download and offer users opportunity to enrich their app via additional content, accounts for a fast-growing distribution of revenue amongst the highest grossing mobile apps. According to research firm Distimo, 34 percent of the revenue generated by the most successful iPhone applications in the United States was generated by free applications featuring in-app purchases; additionally, the share of revenue generated by in-app purchase more than doubled in the six months ending in December 2010. Android developers can now take advantage of this same revenue growth opportunity.
Urban Airship provides a “last mile” service to ease and simplify integration of in-app purchase features for the new Android offering, announced last week. Urban Airship has been participating in Googles beta program and developing in lockstep with Google to bring its tools to market in time for this highly anticipated feature. Urban Airship first introduced in-app purchase services for iOS developers 18 months ago, and is pleased to roll-out a set of similar services to the Android developer community. To date, Urban Airship has facilitated more than 2.8 million in-app transactions and now this number will grow even faster.
The new Urban Airship In-App Purchase service for Android developers enables the delivery of richer content with less complexity, including: