WheelsTV Unveils First Ever Interactive Video Test Drives

Acton, MA (PRWEB) November 14, 2011

Until today, anyone who used video to shop for a car or light truck had to wait until the information that they wanted appeared on the screen. In a medium where instant access is essential, waiting for thirty seconds to find out fuel economy statistics, performance specs or safety data seemed like waiting forever. Essential data was deeply embedded in the video programs, leading to long waits and frustration.

Now, with WheelsTVs iDrive Videos, consumers can immediately access the data they need in an entertaining and engaging live data format. This patent-pending innovation uses the scrub bar thats included with virtually all video players and the fast forward function of televisions DVRs and video-on-demand to immediately access essential car shopping information. iDrive Videos eliminate the wait, the one drawback to traditional linear video.

Until now, the one Achilles heel of traditional video test drives has been that car shoppers want, need and expect instant access to information. Now with iDrive Videos, key information is right at their fingertips. Chapter headings illuminate when you reach them and smart-shopper information appears in a data bar at the bottom of the screen. This makes video car shopping quick, easy and actually a lot of fun, says Jim Barisano, CEO of WheelsTV.

WheelsTVs Chief Technology Officer, Collin Davis, states, WheelsTV videos are all about engagement. In an age of information overload you have to maintain friction to keep the consumers attention. WheelsTV Video Test Drives and their new interactive features do just that by increasing engagement by 25%. iDrive Videos are available on all 2012 model year videos, only from WheelsTV and its distributors: Chrome Systems, Cobalt, Reynolds & Reynolds and AutoData.

WheelsTV is the worlds leading producer of video test drives with a suite of car shopping tools including Top 200 Test Drives, 1:00 on One Walkarounds, POV Reviews and Joy Rides. WheelsTV is the first and only company to provide 100% video coverage of each years North American light vehicle lineup. Learn more about the company at http://www.wheelstvnetwork.com.


Lehel Reeves, President

Automotive Networks Corporation

289 Great Road

Acton, MA 01720

Tel: 978-264-4333

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About The Author

Ibrar Ayyub

I am an experienced technical writer with a Master's degree in computer science from BZU Multan University. I have written for various industries, mainly home automation and engineering. My writing style is clear and simple, and I am skilled in using infographics and diagrams. I am a great researcher and am able to present information in a well-organized and logical manner.

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