NEW YORK (PRWEB) August 19, 2006
Chicago-based Zacks Investment Research (ZIR) has chosen Opt-Intelligence Inc.s lead generation and ad-serving platform for the companys institutional and individual investor-oriented Web sites.
When users register at Web sites in the ZIR network, they will be served opt-in advertisements by Opt-Intelligence. The ads will be selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. The users may opt-in to explicitly request that their information be shared with one or more specific advertisers.
