Research and Markets: Need for Organisactions to Quantify Contribution of Corporate Brand to Financial Performance will Guide Managers

(PRWEB) November 30, 2004

Research and Markets ( has announced the addition of Directory of Brand Equity to their offering


The corporate brand is an asset that contributes millions of dollars and more to a company’s stock price and market valuation. Understanding your corporate brand’s current value, in a competitive context, is the first step in building the rationale for brand investment and support. This purpose of this directory is to help communicators and corporate leaders quantify the contribution of the brand to a company’s financial performance. The Directory is published each quarter and contains the most current brand equity information available anywhere on over 500 corporate brands across 45 industries.


Corporate brand values are reported in both U.S. dollars and as a percentage of market capitalization so you can see exactly how much a corporate brand is contributing to the company’s overall value. You can view and compare brand performance against major competitors and industry averages, track the positive or negative impact of communication efforts on a brand’s value and identify the ROI from brand-related expenditures.


The measures provided include:


About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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