Research and Markets: Need for Organisactions to Quantify Contribution of Corporate Brand to Financial Performance will Guide Managers
(PRWEB) November 30, 2004 Research and Markets (http://www.researchandmarkets.com/reports/c10156) has announced the addition of Directory of Brand Equity to their offering The corporate brand is an asset that contributes millions of dollars and more to a company’s stock price and market valuation. Understanding your corporate brand’s current value, in a competitive context, is the first […]