TEMPE, AZ (PRWEB) August 7, 2004
Anadigm, the programmable analog company, today announced that Nathan W. John, a semiconductor industry veteran with more than 20 years experience in marketing, has joined the company as its vice president of worldwide marketing.
A fabless semiconductor company based in Tempe, Ariz., and Crewe, UK, Anadigm provides field programmable analog array (FPAA) integrated circuits and associated design software that greatly reduce the time, effort, and expense required to create dynamic real-world interfaces for audio, industrial, RFID, and environmental control systems.
Mr. John comes to Anadigm from Cypress Microsystems, where he was responsible for new product definition and new market expansion for the company’s line of Programmable System on Chip (PSoC) devices. In his role as director of strategic marketing, he was instrumental in driving the company’s success with this configurable solution for embedded control functions. Previously, he worked as a product marketing manager at Microchip Technology Incorporated in the company’s microcontroller and memory divisions.
“Nathan’s experience in developing and implementing product strategies for high-growth programmable and analog components will play a key role in our drive to identify and penetrate high-volume opportunities for Anadigm FPAAs,” said William McLean, Anadigm president and CEO. “I am certain that his leadership in directing our marketing and positioning efforts will bring exciting new opportunities to the company.”
In addition to his senior management roles at Cypress Microsystems and Microchip, Mr. John has served in a variety of marketing and sales positions focused on bringing new products to market for companies such as Toshiba America Electronics Components, Silicon Systems Incorporated, and Intel Corporation. The author of numerous articles and holder of two patents, Mr. John earned a Bachelor of Science degree in computer science from the University of California, San Diego, and a Master of Business Administration degree from Arizona State University.
“FPAAs are a perfect match for the needs of many mixed-signal applications, and their broad market acceptance is evidence of the unique value proposition that programmable analog technology brings to users,” Mr. John said. “I’m very excited to join the Anadigm team with the objective of expanding the market for FPAA solutions.”
Mr. John is based in Anadigm’s Tempe office, reporting directly to Mr. McLean.
Anadigm brings platform-based design to the analog world with pre-qualified software and hardware components that allow complex analog circuits to be implemented in an analog equivalent to the FPGA. Designed to implement signal conditioning, filtering, data acquisition, closed-loop control, and other analog functions in a wide range of embedded systems, Anadigm FPAAs are first programmable analog ICs that can adapt on the fly to perform multiple functions, adjust to different environmental conditions, or compensate for equipment aging. Founded in January 2000 as a venture-backed technology spinoff from Motorola, Anadigm maintains U.S. headquarters in Tempe, Ariz. and European headquarters in Crewe, UK. For further information, visit Anadigm on the Web at http://www.anadigm.com.
Anadigm is a registered trademark of Anadigm. All other trademarks appearing herein are the property of their respective owners.
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