It seems paradoxical that a preference for which of two houses to buy could depend on another, inferior, house – but researchers at the University of Bristol have identified that seemingly irrelevant alternatives can, and should, influence choices. Even more remarkable is the finding that optimal choices can violate the principle of transitivity: it can be best to choose A from A or B, and choose B from B or C, but choose C from A or C.
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Natural selection can favor ‘irrational’ behavior
