Sally Fields’s famous Academy Award outburst of gratitude – “You like me, you really like me” – apparently holds true for customers who are asked to participate in retailer-sponsored Web panels, according to an article forthcoming in the June 2016 issue of the Journal of Retailing. One result of these panels, which are growing in popularity, is that participants feel valued by being invited to take part and tend to express their gratitude by buying more and across more different product categories.
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Web panels build customer loyalty
