Southbury, CT (PRWEB) October 17, 2011
Hot on the heels of their recent announcement regarding the launch of DV-Signage Europe, Bob Michaels (President of Digital Views US-based DV-Signage operation) has today announced a further tie-up that will see the companys Pro-AV and signage solutions represented across all of South and Central America.
Working with Miami and Buenos Aires based specialist Pro-A/V distribution group VITECH US, Digital View has further extended the reach of its DV-Signage division, creating a new Latin American sales center for its ViewStream media players, VideoFlyer digital signage systems, SignBox software and Pro-A/V display solutions.
Digital View is a well known name in the digital signage market – having supplied some of the earliest retail media networks (including ToysRUs and Proctor&Gamble) and some of the most successful digital out-of-home advertising networks (for companies such as CBS Outdoor and Clear Channel). Digital View launched a dedicated Signage Division under Bob Michaels in North America in early 2011, establishing the new DV-Signage brand and splitting the signage products away from their long established display electronics and LCD component business.
The DV-Signage agreement with Vitech US gives them unparalleled access to the growing market for digital signage products in Latin America and ensures a major focus on channel development across the corporate, education, hospitality, retail and digital out-of-home sectors.
“Expansion into and success in Latin America is vital to our growth strategy, explains Bob Michaels, We believe that the Vitech team, with their extensive local knowledge and history of success throughout the region, are the ideal partners to help us achieve our goals”.