Freescale Named No. 1 in Auto MCUs; Set to Showcase Technology Leadership in Detroit : Concept Car Exhibit, Hands-On Demonstrations and Freescale News Announcements Planned for Convergence 2008

AUSTIN, Texas (PRWEB) October 16, 2008

The recent Strategy Analytics report, “Automotive Microcontrollers: Market Demand and Product Directions,” forecasts that 32-bit devices will account for 58 percent of the $ 7.6 billion automotive MCU market by 2015. The report adds that high-end MCUs will be the key enablers of future emissions-controlling powertrain technology, advanced safety and driver assistance systems, and multimedia entertainment products. During Convergence 2008, Freescale will demonstrate its technology innovation and leadership in these key areas with its concept car exhibit, which showcases virtually all of Freescale’s technology in action.

“Freescale’s continued momentum in the automotive MCU market is built on our commitment to excellence in quality and technology innovation, and our strong relationships with leading automakers in the United States, Europe and Asia,” said Ray Cornyn, director of automotive microcontrollers at Freescale. “This year at Convergence, we’re showcasing many of Freescale’s latest silicon solutions and development tools designed to drive the next generation in automotive safety, infotainment and green engine design.”

News and demo highlights

Freescale’s demonstrations and exhibits at Booth #719 support the overall theme of Convergence 2008: “Vehicle Electronics Converging on Real Customer Needs.”

Concept car

The highlight of Freescale’s booth will be a concept car that demonstrates the latest innovations in body electronics, safety systems, powertrain management, telematics and infotainment. Demo highlights include a body controller with the local interconnect network (LIN) protocol controlling the lighting and HVAC systems, a 3D navigation system, a roll-over prevention system and more. Powertrain designs

Freescale will debut the world’s most powerful automotive microcontroller for “green” engine design. The 32-bit MCU is designed to deliver 10 times the performance of today’s typical engine controllers while reducing system cost by nearly 30 percent. In addition, Freescale will demonstrate comprehensive solutions that include advanced embedded controllers, sensor technology, power management components and power actuator drivers for gasoline engine management. Automotive safety

Freescale will demonstrate low-g inertial sensors for electronic stability control and chassis solutions for electrical power-assist steering. Freescale also will unveil how Power Architecture

About The Author

Ibrar Ayyub

Ibrar Ayyub is an experienced technical writer with a Master's degree in computer science from BZU Multan University. He has written for various industries, mainly home automation, and engineering. He has a clear and simple writing style and is skilled in using infographics and diagrams. He is a great researcher and is able to present information in a well-organized and logical manner.

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