New Sales and Business Development Managers Appointed by Jennic to Drive ZigBee Markets in Europe and Asia

Sheffield, UK (PRWEB) July 6, 2006

Jennic has made two new senior sales and business development appointments to help drive the companys growth opportunities in Europe and Asia. Ian Diaper joins as business development manager for Japan and Korea, while Dave Baker joins as sales manager for southern Europe. Between them they have significant experience in sales distribution chain management, business development, key account relationships and demand creation — all key attributes in generating opportunities from the emerging ZigBee wireless sensor networks market.

Mike Clancy, VP sales for Jennic, commented, In order to make ZigBee easy, we have put in place the technology, products and support infrastructure for our ZigBee wireless microcontrollers; now the key focus for Jennic is to lead demand creation so that we can maximize the opportunities from ZigBee enabled products. These two key appointments will help us drive the market in Europe, Japan and Korea, complementing the sales and distribution network we have already established in North America and greater China.

Ian Diaper brings more than 10 years of wired and wireless industry experience to Jennic, having held key sales and marketing positions at fabless mixed-signal semiconductor companies like CSR, Micro Linear and CML. At CSR, where Mr. Diaper joined during the early start-up phase, he is credited with establishing key relationships and spearheading and securing design wins at major cellular handset and consumer OEM/ODM accounts, contributing to CSR’s leadership position in the Bluetooth market. Earlier in his career he accumulated 10 years experience in the instrumentation industry in R&D and product management roles.

Dave Baker joins from Integrated Circuit Systems (now part of Integrated Device Technology since being acquired last September) where he was director of sales for six years. He was responsible for sales development and demand creation in Europe, South Africa, Israel, and India, for ICS mixed signal CMOS clock timing ICs for the PC, consumer and telecom markets. As the first direct hire in Europe for ICS, his focus on new designs helped grow company revenues threefold in six years.


Editor’s note:

About Jennic

Jennic is a fabless semiconductor company leading the wireless connectivity revolution into new applications. Its expertise in systems and software combined with world class RF and digital chip design provides low cost, highly integrated silicon solutions for the low power short range wireless data market with a focus on the IEEE802.15.4 and ZigBee standards. The companys products include state-of-the-art low power wireless microcontrollers, modules and low cost development platforms. Headquartered in Sheffield, UK, and employing over 70 people, Jennic is privately held and has a track record of successful silicon chip development for wireless applications over the last nine years. For more information, visit

Contact: Fiona Davis, Jennic

Tel: +44 (0) 114 281 2655

Fax: +44 (0) 114 281 2951

# # #

More Microcontroller Press Releases

About The Author

Ibrar Ayyub

Ibrar Ayyub is an experienced technical writer with a Master's degree in computer science from BZU Multan University. He has written for various industries, mainly home automation, and engineering. He has a clear and simple writing style and is skilled in using infographics and diagrams. He is a great researcher and is able to present information in a well-organized and logical manner.

Scroll to Top