Findlay, OH (PRWEB) June 27, 2007
Corporate Research International today released the results of RealPeopleRatings.com, its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Texas Roadhouse, Cicis Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Dicks Sporting Goods and RadioShack earned the highest marks in their categories this quarter.
RealPeopleRatings.com was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 3,074 panelists participated in this quarters survey.
Respondents were asked to rate their perception of each businesss customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
RealPeopleRatings.com is an insightful way to help companies gather customer feedback about their operation, said Michael Mallett, CEO of Corporate Research International. Identifying strengths and areas needing improvement are critical in order to maintain a competitive advantage.
Category Winners:
Fast Food Restaurants
SUBWAY
Chipotle Mexican Grill
Quiznos
Full-service Restaurants
Texas Roundhouse
Olive Garden
Outback Steakhouse
Pizza Restaurants
Cicis Pizza
Papa Murphys Take n Bake Pizza
Papa Johns
Convenience Stores
BP
Shell
The Pantry Inc.
Office Supply Stores
Staples
Office Depot
Kinkos
Department Stores
Nordstrom
Saks Fifth Avenue
Bloomingdales
Shoe Stores
Stride Rite
Shoe Carnival
Payless ShoeSource
Home Improvement Stores
Ace Hardware
True Value
Lowes
Supermarkets
Publix
Kroger
Safeway
Sporting Goods Stores
Dicks Sporting Goods
Foot Locker
Finish Line
Drug Stores
Walgreens
CVS
The Pharm
Electronics Stores
RadioShack
Best Buy
Circuit City
Banks
Credit Unions
Washington Mutual
Wachovia
Hotels
Marriott
Hyatt
Hilton
Airlines
Southwest
JetBlue
American
For a complete list of scores and rankings, contact Keith Chlapaty at 614-224-8114 or kchlapaty(at)paulwerth.com.
Quarterly Survey Methodology
Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.
The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.
About Corporate Research International
Corporate Research International (CRI) specializes in mystery shopping services and interactive customer voice and Web response surveys. The company tracks trends of quality service and appearance, providing information to help businesses retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information visit http://www.corpri.com
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