A Mid-Year DuPont Automotive Color Popularity Feature: Mobility, Money, Mood, Marketing Sway Car Color Choices
Wilmington, Del. (Vocus) July 10, 2009 Like fashion designers, automobile manufacturers gather all the quantitative or “hard” data they can to formulate their predictions of colors that will appeal to consumers. But, ultimately, they also have to rely on certain “soft” considerations – such as psychology and cultural influences – that can also have an […]