Popularity

White Is Most Popular Color Again in 56th DuPont Automotive Color Popularity Report

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Wilmington, DE (Vocus) December 9, 2008 – The 2008 DuPont Automotive Color Popularity Report says white is the top vehicle color choice in North America for the second straight year, and is a strong player globally, with white effects allowing consumers to differentiate cars subtly to express their individuality. Black and silver with effects also […]

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A Mid-Year DuPont Automotive Color Popularity Feature: Mobility, Money, Mood, Marketing Sway Car Color Choices

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Wilmington, Del. (Vocus) July 10, 2009 Like fashion designers, automobile manufacturers gather all the quantitative or “hard” data they can to formulate their predictions of colors that will appeal to consumers. But, ultimately, they also have to rely on certain “soft” considerations – such as psychology and cultural influences – that can also have an

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