Top 5 Recommendations for Market Intelligence Teams from GIA Conference Amsterdam

New York City, NY (PRWEB) July 22, 2011

Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases a list of five recommendations for global market intelligence teams based on the most hotly debated issues at the GIA Conference Amsterdam, which was held on May 23-25, 2011.


With the conference theme of Creating Business Impact through Strategic Market Intelligence, over 100 attendees attended workshops, panel discussions and roundtable sessions on topics such as how to improve decision making with market intelligence; how to use market intelligence for revenue generation; and the state of market intelligence in emerging markets etc.. Speakers and panel hosts featured executives from Best Buy, Cintas, Cisco Systems, Electrolux, Nycomed, Procter & Gamble, Rabobank, Randstad, Statoil, T-Systems, TNT Express and TomTom, along with GIAs own experts.


Based on the many interactive discussions over the three-day event, the five recommendations for market intelligence directors and managers could be summed up in five key points:


1. Outsource and create external networks for better results

Corporate market intelligence teams should turn to external resources, such as expert networks, for some market intelligence needs. Statoil for instance, spend a substantial amount of resources to develop external expertise networks and find that diversity helps to cultivate stronger market intelligence teams, according to Anders Marvik, who heads the intelligence function at the Norwegian energy company.


Some action steps suggested during the GIA Conference include:


About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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