Austin, TX (PRWEB) June 07, 2011
Transverse today announced several enhancements to its industry-leading billing and dynamic revenue management solution TRACTthe industrys only comprehensive, real-time subscription and usage-based rating and billing solution in a SaaS model. Through a new interactive revenue- and subscription-focused Analytics Dashboard, TRACT users can now analyze historical and real-time data to reveal marketable opportunities, as well as potential problems before they impact customers.
For those tasked with managing customer life cycles and retaining customers, this will mean the ability to conduct churn-trend and subscription-development analysisboth critical to identifying customers susceptible to churn, as well as customers willing to upgrade or expand the products and services to which they subscribe.
Now more than ever, the ability to measure, communicate and promote products and services according to historical and real-time data will be critical to addressing customer desires and driving