Urban Airship at Google I/O: Helping Android Developers Navigate Fragmentation with Bundled Client Library for Push Notifications, In-App Purchase and Data Tracking


San Francisco, CA (PRWEB) May 10, 2011

Urban Airship announces new tools for Android developers today at the annual Google I/O developer conference. The companys Android client library will combine the breadth of Urban Airships offerings push notifications, in-app purchase, and reports data into one drop-in library. The Android library will be publicly available at the end of May.

 

Urban Airship, which offers multiple push-notification products for indie developers through the enterprise, continues to see push notifications grow in popularity with developers. In the most recent 12-month period, the mobile services provider reports growth in push notifications of 756%. As of May 2010, the company had delivered 370 million notifications across three platforms; as of May 2011, that number has increased to 3.2 billion.

 

Push notifications increase user engagement with mobile apps.

 

Library Eases Fragmentation Woes

Fragmentation an ongoing challenge for Android developers is mitigated through the upcoming drop-in library tool set. As more devices running different versions of Android come to market, developers are challenged to build and maintain the significant infrastructure needed to support mobile features across multiple platforms and devices.

 

The number of players in the Android space (handset manufacturers, carriers, app stores, Google) as well as the number of versions of Android running on multiple devices, has made it tough for Android developers to succeed, even with a killer app, says Scott Kveton, CEO of Urban Airship. As the ecosystem evolves, it is critical for third-parties like Urban Airship to help developers navigate the systems with interoperable tools. With this client library, we are meeting that demand for easy-to-integrate tools to help developers monetize and keep users engaged.

 

Highlights on the Client Library for Android:


About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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