San Francisco, CA (PRWEB) May 10, 2011
Urban Airship announces new tools for Android developers today at the annual Google I/O developer conference. The companys Android client library will combine the breadth of Urban Airships offerings push notifications, in-app purchase, and reports data into one drop-in library. The Android library will be publicly available at the end of May.
Urban Airship, which offers multiple push-notification products for indie developers through the enterprise, continues to see push notifications grow in popularity with developers. In the most recent 12-month period, the mobile services provider reports growth in push notifications of 756%. As of May 2010, the company had delivered 370 million notifications across three platforms; as of May 2011, that number has increased to 3.2 billion.
Push notifications increase user engagement with mobile apps.
Library Eases Fragmentation Woes
Fragmentation an ongoing challenge for Android developers is mitigated through the upcoming drop-in library tool set. As more devices running different versions of Android come to market, developers are challenged to build and maintain the significant infrastructure needed to support mobile features across multiple platforms and devices.
The number of players in the Android space (handset manufacturers, carriers, app stores, Google) as well as the number of versions of Android running on multiple devices, has made it tough for Android developers to succeed, even with a killer app, says Scott Kveton, CEO of Urban Airship. As the ecosystem evolves, it is critical for third-parties like Urban Airship to help developers navigate the systems with interoperable tools. With this client library, we are meeting that demand for easy-to-integrate tools to help developers monetize and keep users engaged.
Highlights on the Client Library for Android:
