CAYIN Digital Signage Solution Livens Up Ayala Malls Cinema in the Philippines

Taipei, Taiwan (PRWEB) May 05, 2011

CAYINs digital signage players empower 22 LCD screens in the Glorietta and Greenbelt cinemas in the Philippines. This project was conducted and implemented by Mediacast Digital Group, CAYINs certified reseller in the Philippines. The new digital screen network has livened up the environment and simultaneously simplified daily operation.


CAYIN digital signage players offer greater flexibility as compared to using a PC solution. In the past, the staff of a theater only used Microsoft Power Point to create contents and was limited to creating a simple layout without scheduling. With CAYINs digital signage solution, administrators can easily create templates with multiple zones, such as multimedia, image slideshow, clock, ticker and Flash in one layout.


Each screen displays eye-catching movie information including: movie posters, movie trailers, synopses, approved movie rating, screening time, and other cinema promotions. The dynamic presentation accentuates attractiveness of each movie, arouses viewers interests, and helps them make a decision on the movie selection.


Powerful remote managerial functions are also essential to the success of this project, said Mr. Ravel Chi, Vice President of CAYIN Technology. Screens can always display up-to-date information of movies which are currently showing in these two theaters automatically based on the playlists and schedules. The whole digital screen network can be managed easily and largely simplifies daily operation.


To enhance customer experience, Ayala deploys seventeen displays in the cinema lobby and ticketing area. This modern and fashionable design elevates the corporate image as a cutting-edge technology adopter. In addition to the lobby and ticketing area of the cinema, screens were also installed at the concierge and entrance areas throughout the Ayala malls.


All screens needed to match the overall design of the theater to project a unified image, said Mr. Eric Tang, General Manager of Mediacast. With this in mind, Ayala Cinemas used different ways which best suited the environment to install screens. This included embedding screens on the wall, designing an all-in-one screen stand and hanging screens against glass windows.


The new digital screen network has created a modern and stylish atmosphere and enhanced customer experience. It has also facilitated efficient management of the digital screen network and created a win-win situation for both moviegoers and the cinema owner.


Read the full story at CAYINs website.


Glorietta and Greenbelt Cinemas in Brief


Greenbelt and Glorietta cinemas are owned and operated by the Ayala Theatre Management Inc. Greenbelt is the countrys first Premier Lifestyle Center. With many world-class retailers, restaurateurs and entertainment operators, it defines the premier Ayala Mall experience. Glorietta is a one-stop, self-sufficient shopping center. It offers a wide array of shopping, dining, and entertainment options.


CAYIN Technology in Brief


CAYIN Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally.


Mediacast Digital Group in Brief


Established in 2009, MEDIACAST DIGITAL GROUP has already launched large scale projects in different industries. Our success lies in our strong commitment to pursue excellence by providing our clients the best products and services possible in order to successfully create dynamic digital signage systems.


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About The Author

Ibrar Ayyub

I am an experienced technical writer holding a Master's degree in computer science from BZU Multan, Pakistan University. With a background spanning various industries, particularly in home automation and engineering, I have honed my skills in crafting clear and concise content. Proficient in leveraging infographics and diagrams, I strive to simplify complex concepts for readers. My strength lies in thorough research and presenting information in a structured and logical format.

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