Richmond, VA (PRWEB) February 21, 2007
A recent study from the U.S. Fire Administration, a division of the Department of Homeland Security, reveals that many firehouses across the U.S. lack adequate funding for some of the most essential firefighting tools. Among the greatest needs are communications equipment, protective gear and training. To call attention to the many ways firefighters contribute to their communities and to help promote awareness of their long list of needs, Circuit City’s new firedog(SM) services brand recently launched “firedog(SM) Across America.” The national online essay contest invites Americans to nominate their local firefighters for outstanding service and the chance to win $ 550,000 in much needed donations.
“Firefighters risk their lives everyday to protect us. However, as the U.S. Fire Administration study indicates, many firehouses are in serious need of additional resources,” said Peter C. Weedfald, senior vice president and chief marketing officer, Circuit City Stores, Inc. “Through ‘firedog(SM) Across America,’ we hope not only to demonstrate our appreciation for firefighters’ dedicated service, but also promote awareness across the country of their equipment and training needs.”
The 2006 U.S. Fire Administration study — “Four Years Later – A Second Needs Assessment of the U.S. Fire Service” — was co-authored by the National Fire Protection Agency. Based on responses from more than 15,000 firehouses nationwide, the results indicate a serious need in the areas of equipment and training. The full needs assessment is available online through the U.S. Fire Administration.
How “firedog(SM) Across America” works:
–December 6, 2006 – March 31, 2007: Americans are invited to submit essays at http://www.firedog.com that describe how their local firehouse or firefighters went above and beyond in helping them or their community.
–April 28, 2007 – The 10 winning essays will be announced. Each finalist firehouse will receive a prize of $ 20,000. The authors of each winning essay will receive a home “techover” valued at $ 10,000, courtesy of firedogSM.
–April 28, 2007 – May 13, 2007: Americans will be invited to vote at http://www.firedog.com for one story among the 10 finalists that most inspires them. For each vote received online, Circuit City will make a matching donation up to $ 250,000, to be distributed proportionally among the finalists based on the number of votes cast.
–May 14, 2007 – The firehouse with the most votes will be awarded a grand prize of $ 100,000.
The “firedog(SM) Across America” campaign has already lent a helping hand to firefighters with its recent contribution of $ 100,000 to the FDNY Foundation in New York City at a ceremony held Dec. 6 at the Ladder 3/Battalion 6 firehouse. As part of that campaign kick-off, Circuit City also donated $ 100,000 to the National Law Enforcement and Firefighters Children’s Foundation. Additional information about “firedog(SM) Across America” is available online at: http://www.firedog.com.
Circuit City Stores, Inc. launched its firedog(SM) brand in response to a growing public demand for help with using and enjoying electronic products. firedog(SM) provides a new level of personal computer services, home theater installations and integration of home electronics.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 645 Superstores and 12 other locations in 158 U.S. markets. The international segment operates through more than 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com, http://www.thesourcecc.ca and at http://www.firedog.com.
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