Growing Base of Mobile Computing Devices Drives the Global Mobile Software Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) March 26, 2012

Follow us on LinkedIn Mobile software, a key enabler of advanced sophistication and functionality of mobile computing devices, represents a healthy market with growth closely tied to sales of mobile computing devices, such as, smartphones, enterprise digital assistants (EDAs), personal digital assistants (PDAs), handheld computers, among others. Spiraling sales of smartphones is spawning opportunities for the creation of numerous new software applications ranging from security software to latest mobile apps revolving around device customization, internet connectivity, mobile collaboration, and other mobile computer related activities. Modern mobile communications industry is flooded with apps, driven by growing ubiquity of mobile computing devices, app stores, and the continuous battle among device manufacturers to provide unmatched user experiences.

Mobile web applications are forecast to witness the fastest growth in the upcoming years thanks to the increasing use of mobile Internet for Web 2.0 social networking, collaborative and video applications. About 70% of mobile users are expected to use mobile Internet services on a daily basis in the coming years, particularly in the US and Europe. Mobile Internet is widely used for a wide range of online activities that include search, accessing information on sports and news, downloading ring tones, city guides or maps, videos and music, emailing, instant messaging, blogging, visiting social networking websites, among others. Strong growth is expected to stem from the BRIC countries, comprising Brazil, India, China and Russia. There exists vast potential for growth in these regions, given the fact that despite the lower mobile penetration rate, the proportion of mobile internet users as a percentage of mobile subscribers is considerably high.

In the operating system (OS) software market segment, especially in the smartphone sub-sector, Google’s Android, Microsoft’s Windows Phone, RIM’s BlackBerry OS, Samsung’s Bada, Nokia’s Symbian, Maemo and MeeGo, Apple’s iOS, and Linux, and Palm/HP’s WebOS currently dominate the market. The market is characterized by constant product introductions, evolving technologies and design approaches, short product life cycles, aggressive pricing practices, rapid imitation of product and technological advancements, and price sensitivity of consumers.

While the global consumer electronics industry continues to recover, as is indicated by the robustly recovering demand for mobile devices and gadgets, the industry in Europe currently remains nervous about the play out of the sovereign debt crisis drama. Consumer spending, which continues to remain a key pillar of growth in the market, remains volatile and sensitive to shocks. The market, in the Eurozone area, is facing immediate hurdles, such as, credit restriction, consumer indecisiveness and fears of possible collapse of consumer confidence in the event of escalation in the severity of the debt crisis. Amid conflicting news on the success of Europes band-aid strategy of containing the crisis, market sentiments continue to swing between hope and concerns. For instance, Greece has been kept afloat by its fellow eurozone countries and the rescue packages has and will continue to help the country avoid a sovereign default on its bond payments into the short-term. Although these short-term solutions do not provide a permanent solution to the crisis and in reality indicates deferring of conclusive, corrective action, market sentiments are nevertheless encouraged.

In Europe, the debt crisis is triggering increased price sensitivity among Eurozone countries. There exist signs of a distinct shift in consumer demand towards lower priced products, as is indicated by the robustly waxing sales of cheaper Android based smartphones and Apples steady decline in market share. The trend reflects a shift in consumer purchasing patterns towards low cost models as a result of the pressure exerted by the debt crisis. The impact of the debt crisis until now has only been reflected in the realignment of consumer demand from the premium tier of the market to mid-and- mass market tier. The trend marks an actual expansion in the market at the low-end thus counterbalancing the decline being witnessed in the high-end premium tier. Demand for mobile software is therefore expected to remain steady into the immediate future.

As stated by the new market research report on Mobile Software, Asia- Pacific represents the largest market worldwide. The region is also forecast to emerge into the fastest growing market with a projected CAGR of 16.1% over the analysis period. Mobile Device Management (MDM) Software is expected to experience the strongest growth at a CAGR of 23.3% over the analysis period.

Major players in the marketplace include ACCESS Co. Ltd., Apple Inc., Electronic Arts Inc., Google Inc., InnoPath Software Inc., Microsoft Corporation, MFormation Technologies Inc., Nokia Corporation, Red Bend Software Inc., Research In Motion Limited, Smith Micro Software Inc., Sybase Inc., among others.

The research report titled Mobile Software: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, and key strategic industry activities. Market estimates and projections are presented for major geographic markets including North America, Europe, Asia-Pacific and Rest of World. Product segments analyzed include User Interface (UI) and Applications, Application Execution Environment (AEE) and Operating System (OS) Software.

For more details about this comprehensive market research report, please visit

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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