San Mateo, California (PRWEB) April 10, 2012
Jivox, the leading multi-screen interactive video advertising technology company, today unveiled new mobile features to its platform that enables mobile-optimized landing pages for any multi-screen video ad campaigns targeting smartphones. As the first platform to introduce rich interactive landing pages to mobile and social media ad campaigns, Jivoxs new set of advanced layout tools allows device-independent active mobile pages (AMP) for smartphones to be developed quick and easily. These AMPs can be delivered on a variety of iOS and Android-based smartphones making it easier than ever for advertisers and brands to create mobile-optimized landing pages that improve user engagement and optimize lead generation.
We understood early on the impact smartphones and tablets were going to have on the advertising industry and have been dedicated to ensuring our technology is focused on propelling brand creativity on mobile devices, said Diaz Nesamoney, CEO and founder of Jivox. Our platform has supported tablet devices for quite some time, but the newest enhancement to our smartphone capabilities for our video ad platform demonstrates our continued commitment to innovation in the mobile space, enabling advertisers to reap the rewards of smartphone engagement.
According to a recent analyst report, by 2015 more U.S. internet users will access the Web through mobile devices than PCs. Therefore the experience a viewer has with advertisements displayed via mobile is critical to the success of a campaign. Seventy-nine percent of companies using online advertising do not have mobile optimized landing pages, making it extremely difficult for visitors to view content delivered through an ad and almost eliminating the immediate effectiveness of the ad.
The rapid adoption of smartphones has been astonishing and brand advertisers are trying to figure out how to best utilize the platform to increase sales. Not being able to optimize mobile landing pages has been a huge issue, said Jack Hallahan, VP of Mobile Innovations at Mojiva. The new mobile capabilities offered by Jivox are a big plus for brands that want to maximize performance of their campaigns across mobile devices.
Jivoxs new capabilities are solving this problem by automating the optimization of mobile landing pages for any multi-screen video ad campaigns with interactivity and engaging ads. By creating AMPs, advertisers can heighten interactivity by providing the viewer with a content-rich landing page rather than a general brand Web page. For example, viewers can locate the nearest store, register for a promotion, share or join via a social network, or contact the vendor for further information. Providing interactive and engaging ads that lead to a mobile landing page results in better conversions, improved user experience, higher levels of engagement and improved brand experience.
New mobile capabilities of the Jivox video ad platform include: