San Francisco, CA (PRWEB) November 23, 2010
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through todays social and mobile channels.
With more than 108 million people over 45 in the U.S., boomers are the most powerful consumers in todays market wielding more than $ 2.5 trillion in annual spending power.
Despite a challenging economic climate, aging populations around the world are continuing to grow and with this rapidly growing population creating a need and demand for products and services that will help them live their lives, said Peter Radsliff, Chairman of AgeTek. AgeTek was formed to help companies understand the age-wave. To monitor the trends and growing needs of this population, and gather and share best practices on how to develop and market products that can help this audience live engaging and meaningful lives.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesnt, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including: