Symmetry Electronics Corporation Signs Distribution Agreements with SiRF Technology Inc, and Cambridge Silicon Radio Ltd

Hawthorne, California (PRWEB) May 10, 2010

Symmetry Electronics, a leader in design-oriented electronic component distribution, announced today that it has signed an agreement with SiRF Technologies, a CSR plc company, and Cambridge Silicon Radio (CSR), a CSR plc company, to distribute both of their entire product lines.

 

“CSR and SiRF are world leaders in wireless connectivity and GPS enabled location solutions. Our customers will be able to take advantage of the extremely low power consumption and fast location capability of the SiRFstar family to design a wide range of location-enabled products without compromising battery life or dependence on a network,” says Symmetry Electronics’ CEO, Gil Zaharoni. “CSR’s single-chip Bluetooth, ultra-low power architecture with integrated RISC processor, will enable our customers to experience truly outstanding levels of performance and integration. These products greatly complement our existing lineup of wireless products and are the next step in design with many of our current wireless module customers”.

 

“Symmetry brings an excellent combination of technical expertise, full service capability as well as internet savvy to support our customers,” said Michael Kelly, CSR VP Sales for Americas. “We look forward to working with them to grow our customer base across our target market segments in the Americas region”.

 

About CSR

CSR plc is a leading provider of multifunction audio, connectivity and location platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

 

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

 

CSR and SiRF merged on June 26, 2009, and SiRF Technology Holdings, Inc. became a member of the CSR group of companies.

 

More information can be found at http://www.csr.com.

 

About Symmetry Electronics

 

Founded in 1998, Symmetry Electronics is a global supplier-authorized electronics distributor, providing value-added distribution of technology products, solutions and services to industrial and commercial markets. Symmetry Electronics is ISO 9001:2000 certified and offers electronic components, modules and solutions for a variety of customers across the globe through their sales offices or from their award-winning eCommerce Division, SemiconductorStore. For more information on Symmetry Electronics or to view their complete line card, visit http://www.SymmetryElectronics.com.

 

Cautionary Note Regarding Forward Looking Statements

This press release contains statements that are not statements of historical fact that are ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to Symmetry Electronics Corporation’s agreement with SiRF Technologies, a CSR plc company, and Cambridge Silicon Radio (CSR), a CSR plc company, to distribute both of their entire product lines, and the effects on their respective businesses and customer bases. These forward-looking statements can be identified by words such as ‘will be,’ ‘look forward’ and other similar expressions, including statements relating to growing CSR’s customer base and the benefits to Symmetry’s customer base. Such forward-looking statements represent the current expectations and beliefs of management of Symmetry and CSR, and are based upon numerous assumptions regarding their respective business strategies and the environment in which each will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of Symmetry and CSR. Each forward looking statement speaks only as of the date hereof. Neither Symmetry nor CSR undertakes to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

 

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